Use this hub when
Use this hub when email is the main audience asset. Start with capture and publishing rhythm, then add segmentation and automation only when subscriber behavior justifies it.
Primary jobs
- Collect subscribers from a site, landing page, or link-in-bio path.
- Send newsletters and launch emails consistently.
- Build a welcome sequence before advanced segmentation.
Decision questions
- Is the business audience-led or funnel-led?
- How soon will tags, automations, and segments matter?
- Does the creator need checkout and pages in the same tool?