Software foundations for creators and small businesses

Build your online business on the right software stack.

Paepae Stack gives creators, coaches, consultants, course sellers, and micro-agencies plain-English software recommendations for launching, selling, automating, and growing online.

Stack map

Match the tool to the job.

AudienceEmail, content, leads
OfferCourse, service, digital product
OperationsCheckout, CRM, support
FoundationHosting, platform, automation

Start here

Choose by workflow, not by hype.

Starting points

Useful tools for a first stack

Best for beginner creators

Systeme.io

An all-in-one platform for landing pages, email, funnels, automations, and simple digital product sales.

Best for beginner creators who want one simple platform before assembling a larger stack.

Best for small business email

AWeber

An established email marketing platform for newsletters, campaigns, forms, and automations.

Best for creators who want an established email platform and are comparing recurring referral ecosystems.

Best for funnel-first marketers

ClickFunnels

A funnel builder for sales pages, offers, campaigns, and conversion-focused marketing workflows.

Best for funnel-heavy creators and marketers who want a sales-first platform.

Core guides

Build the foundation before adding more tools

Topic hubs

Follow a focused software-stack path

Browse

Categories and stacks